East West Bank and the Los Angeles Rams today announced a new multi-year partnership, making East West Bank an Official Community Banking Partner of the team. The partnership brings together two deeply rooted Los Angeles brands: a storied football franchise, and one of the nation’s top-performing financial institutions that stands as the largest independent bank headquartered in Southern California.
The partnership creates meaningful opportunities for collaborative marketing, advertising, and community engagement initiatives that enhance brand visibility and expand the organizations’ collective impact across Southern California. Together, they bring excellence in sports and financial services, united by a shared commitment to the region they both call home and the communities they serve.
“East West Bank believes in building bridges that connect people, cultures and communities in ways that help everyone reach further and win,” said Deborah Leerhsen, Executive Vice President and Head of Global Banking at East West Bank. “Partnering with the Los Angeles Rams gives us a powerful opportunity to advance that mission by unifying through sports, building stronger connections, expanding opportunity and strengthening the communities we both proudly serve across Southern California.”
“The Rams are committed to partnering with organizations that are leaders in their industries, and East West Bank has built a reputation for high performance that mirrors what we strive for on and off the field,” said Jennifer Prince, Chief Commercial Officer, Los Angeles Rams. “As we look toward the opportunities ahead for our organization and our hometown region, we are proud to welcome East West Bank as an Official Community Banking Partner. We believe in the power of partnering with purpose and look forward to the impact we can make together.”
As part of their shared commitment to the community, East West Bank will serve as the presenting partner of the Rams’ “pLAymakers” and “Fighting Hunger” initiatives. Through “pLAymakers”, the partnership will recognize and celebrate local community leaders making a difference in their neighborhoods, while “Fighting Hunger” will help address food insecurity.
About East West Bank
East West provides financial services that help customers reach further and connect to new opportunities. East West Bancorp, Inc. is a public company (Nasdaq: “EWBC”) with total assets of $85 billion. The Company’s wholly-owned subsidiary, East West Bank, is the largest independent bank headquartered in Southern California, and operates over 110 locations in the United States and Asia. The Bank’s markets in the United States include California, Georgia, Illinois, Massachusetts, Nevada, New York, Texas, and Washington. For more information on East West, visit www.eastwestbank.com.
About the Los Angeles Rams
The Los Angeles Rams – Los Angeles’ original professional sports team and Super Bowl LVI Champions – stand as one of the oldest franchises in the National Football League and since its founding in 1937, have garnered four World Championships and sent 30 of its members to the Pro Football Hall of Fame. As a professional sports team, the organization is committed to be a valuable civic partner and serving the greater Los Angeles area 365 days a year. The Rams play their home games at SoFi Stadium, which is located at Hollywood Park, a 298-acre sports and entertainment destination owned, being developed and operated by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, CA.
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